BEST NEW FRAGRANCE - MEN - NOMINEES

1 Million Parfum
Paco Rabanne

The scent: a floral leather with solar strength A flamboyant new take on 1 MILLION. By Christophe Raynaud and Quentin Bisch. Their mission: To imagine the new generation of 1 MILLION. The result: A heat wave. A sensuality overdose. Where leather meets flowers, in the mid-summer. The impression of a slightly salty skin warmed by the sun.

250 for Him
Yardley London

250 For Him celebrates Yardley’s expertise in creating exquisite fragrances for discerning men. A contemporary fragrance, infused with cologne inspired citrus notes and a hint of English Lavender combined with modern, woody nuances. 90% naturally derived ingredients, a vegetable derived alcohol base, cruelty free and suitable for vegans.

AllSaints Flora Mortis
AllSaints

Olfactive O was established in November 2019, born out of a desire to create beautiful, lasting fragrances that work with your natural scent to reflect and enhance your personality. We believe that the scent you choose should be intricately tailored to your personality and anything you spray on should be an extension of your own scent.

AllSaints Leather Skies Fragrance
AllSaints

Leather Skies is a warm, rich fragrance with a heart of Leather. The top notes of olibanum lend sensual elements to the beginning of the fragrance whilst black sandalwood provides a comforting base note. This intimate unisex fragrance of these rare combinations inspires an olfactory experience that is uniquely AllSaints.

Angels' Share
Kilian Paris

A new olfactive category for Kilian Paris, the Liquors Collection explores some of Kilian's most treasured memories. Angels' Share goes deep into the cellar's of the founders mind and memory with cognac oil, cinnamon essence and lasting notes of sandalwood; a rare concoction only Angels should experience.

Bad Boy
Carolina Herrera

A fragrance that embodies rebelliousness and celebrates new masculinity. Bad Boy is an ode to men who walk their own path and fight for their principles. An Oriental Aromatic fragrance in which opposites attract: the brightness of Sage, Green Bergamot and Pepper is blended with the sensual darkness of Tonka Beans, Cocoa and Amber Wood.

Bohemian Lime
Goldfield and Banks

Bohemian Lime is a carefree ode to Byron Bay, Australia’s premier free-spirited tropical enclave. Goldfield and Banks is the first niche perfume house to use Australian finger lime in its luxury fragrance collection. The leaves and peel have many aromatic oil glands and reveal a unique citrus note previously unknown in the perfumery industry.

BOSS Bottled EDP
Hugo Boss

A refined, woody-spicy composition by perfumer Honorine Blanc, BOSS Bottled Eau de Parfum brings a new intensity to the vibrancy of BOSS Bottled signature. Offering a powerful balance of strength and sophistication, this composition has been created for ambitious men ready to take on every challenge that comes their way.

Buenos Aires
Ignacio Figueras Buenos Aires

Created by world-renowned polo player, father, humanitarian, husband and businessman Ignacio Figueras, the collection encompasses distinct fragrances inspired by the lush landscapes and lifestyles of select polo destinations and donates a portion of sales to charity Sentebale. About Buenos Aires, Nacho comments "this is where it all began".

Burlington 1819
Roja Parfums

1819 celebrates 5 years of London’s Burlington Arcade being home to the flagship Roja Parfums boutique. 1819 – the year the Arcade opened – pays homage The Burlington Arcade being the perfect home for our award-winning perfumery, where some of the finest fragrances in the world wait to be discovered.

Cannabis Blue
Fragrance du Bois

Perfumer Christian Provenzano has created a cannabis accord that vibrates with daring Oud facets and smoky wood tones of guaiac and patchouli. The grassy character is combined with warm elements of sichuan pepper and cardamom, lifted with herbal tones and a swirl of tart grapefruit. Contain 100% organic sustainable Oud oil certified by CITES.

Carbon Reign
Formula 1 Fragrances

A thrilling aromatic built around a champagne accord that represents the prismatic spray of bubbles gleaming from the top spot on the podium. Top:Mandarin, Italian Black Lemon, Black Pepper, Timut Pepper, Cardamom, Ginger, Champagne accord, Heart: Geranium, Lavender, Violet Leaves, Lilybelle, Base: Cedarwood, Vetiver, Patchouli, Nutmeg.

Coach Blue
Coach

A refined, woody-spicy composition by perfumer Honorine Blanc, BOSS Bottled Eau de Parfum brings a new intensity to the vibrancy of BOSS Bottled signature. Offering a powerful balance of strength and sophistication, this composition has been created for ambitious men ready to take on every challenge that comes their way.

Colonia Futura
Acqua di Parma

Colonia Futura embodies the Acqua di Parma Futura program, our environmental and social initiative dedicated to sustainability. It has been designed with 99% natural origin ingredients and an eco-conscious packaging. The fragrance is a bright composition of citrus notes with an aromatic and woody touch, a celebration of sun-filled Italian nature.

Cypress & Grapevine Cologne Intense
Jo Malone London

Cypress & Grapevine, an aromatic and evergreen Cologne Intense. Foliage and revelry enliven the garden’s expansive terraces and noble arches. The fresh scent of statuesque cypress trees is powered with woody notes of trailing grapevines, grounded with depths of amber for a bold and compelling effect. A lost moment in time, imagined in the present.

David Beckham Bold Instinct
David Beckham

David Beckham Bold Instinct, crafted by Jean-Christophe Herault conveys self-assurance and conviction. Bold Instinct is as powerful as it is elegant, bringing together a charismatic and stylish blend of earthy, whisky-like notes with warming spices, reflecting the man who knows what he wants and lives by what he believes.

Deep Viola
Byredo

Top notes of spicy saffron and piquant Angelica seeds awaken the senses. A heart of powdery violet and suede-like leather accord both soften and demure. Balmy bottom notes of aromatic agar wood and spirited incense add an air of potency to this boundless, dynamic scent.

Electro Limonade
L'Orchestre Parfum

A view over the Mediterranean, a chilled sunset cocktail. Fresh lemons, clementines and bergamot dance alongside a 'dirty' mint. Rhubarb and orange blossom lead us into a night where the groove is hovering over an amber wood incense and vetiver bass. Perfumer Nathalie Feisthauer and DJ's NIID are the creatives behind this extraordinary fragrance.

Gold Immortals EDP
Maison Ex Nihilo

Gold Immortals adorns the traditions of the Orient with a bold Haute Couture touch. Created by Jordi Fernández, this mystical elixir evokes a dreamlike Paradise. Like an invitation to immortality, the heart reveals an enchanting bloom and captures the senses. Amber creates a smooth and generous sillage, leaving on the skin a feeling of infinite bliss.

Gozo
Jeroboam

Innovative brand owner François Henin worked with influencer Abdulaziz Al Ajail on the creation of this fragrance, which draws inspiration from the Maltese island of Gozo. Once again independent perfumer Vanina Muracciole was chosen to translate this artistic vision into fragrance. The result? A powerful woody, spicy floral scent on a base of musks.

Gucci Guilty Love Edition Pour Homme
Gucci

Gucci Guilty Love Edition Pour Homme, a modern Aromatic Fougère Spicy Green scent, characterized in vibrant cold spices, citrus and aromatic woods. Playing on the freshness of Ginger, the fragrance’s fruity tonalities are enhanced Mandarin top notes. An aromatic edge and a central Vetiver heady note complete the modern creation.

Gucci Guilty Pour Homme EDP
Gucci

Gucci Guilty Pour Homme EDP. Intensifying traditional codes of masculine beauty with unconventionality, is created for the eclectic and the bold. The celebration of liberty in the #ForeverGuilty story continues, Gucci Guilty Pour Homme EDP offers a reinterpretation of the original, now with heady Chili Pepper and fresh Rose.

Jack - Richmond
Jack Perfume

Jack is the fourth fragrance from British actor Richard E Grant. Nose (and Richard's long time collaborator) Alienor Massenet has drawn together everything Richard loves, juxtaposing the town and country influences of his London home, in this beautiful scent. Ginger & Clary Sage lead to a heart of Moss and a base of Cedar Wood, Labdanum & Cade Oil.

K
Dolce&Gabbana

K by Dolce&Gabbana EDP builds on the legacy of the EDT in a sensual new scent, inspired by the earthy, rugged landscape of Tuscany. While the EDT created a crescendo of citruses, ignited by fiery aromatics and underpinned by noble woods, the EDP reveals a new spiciness, more sensual heart, and stronger woody base.

l’Homme À la rose Eau de parfum
Maison Francis Kurkdjian

A creation echoing Francis Kurkdjian's quest for modern, ever-evolving perfumery. Shaking up age-old rules, habits and conventions. A woody-floral. Fresh, green, bursting with notes of grapefruit accord and essence of Damask rose. The woody-amber middle and base notes gradually enhance the the fragrances radiance and sensual sillage.

Le Male Le Parfum
Jean Paul Gaultier

It’s a gale warning, yet heavenly. A warm wind rising, with cardamom, chasing the clouds. A lavender breeze coming through from the south. Clouds of vanilla in discreet flakes to add spice to the sky. A 7th heaven that's oriental and woody. Enough for anyone to lose their bearings. Adventurous.

Lil Fleur
Byredo

”I feel that perfume often tries to capture one idea or one emotion; Lil Fleur is about capturing a complex personality, one we can all recognise. As a brother to a sister and a father to a daughter, in my experience it does not get more beautiful and interesting than the personalities of a young spirit.” Ben Gorham, Creative Director and Founder

Loubikiss Eau De Parfum
Christian Louboutin Beauty

Loubikiss is addictive, almost narcotic. It makes its presence known, but there’s a lightness. Daphné Bugey creates here an ode to eternal love. This calavera skull crowned with white flowers is composed as a bouquet of jasmine, tuberose and musk. A bewitching and magical kiss that leaves as its trail a memory that is eternal. Hypnotic!

Loubirouge Eau de Parfum
Christian Louboutin Beauty

An Oriental Spicy cabaret of the senses choreographed by Marie Salamagne. High heels, a cabaret and a sensual wake of cardamom, iris and vanilla. Follow the red soles into the glamorous Paris that has always inspired Christian Louboutin. A spectacle for the senses!

Lucky Me for him
Avon

The moment luck strikes, and everything just clicks. Celebrate these special moments, together with Lucky Me for him. The new Fougere Woody Spicy EDT Intense is designed around a facetted spicy Timut pepper note, a complex Nutmeg-Cinnamon Leaf accord and a refined Vetiver essential oil for a festive fragrance full of character.

Match Point
Lacoste

In life, as in sport, the game is sometimes played with one winning shot. Lacoste has captured this decisive moment that can change everything in its new fragrance for men, Match Point. A unique fragrance characterised by unexpected green notes over an elegant and sophisticated woody base.

More is More! Eau de Parfum, For Him and For Her
Judith Leiber More is More!

Customize your fragrance, your way! Swipe. Mix. Create. Do you and repeat. Why have 1 fragrance, when you can have 7, why have less when you can have MORE! More is More! is a new-to-market innovation which allows you to customise your fragrance. Simply select your preferred mix of 3 different scents and customize your scent from day to night!

Mr Burberry Element
Burberry

Mr. Burberry Element, a scent that fuses modern strength and verdant freshness. A powerful base of mineral oakmoss contrasts ambergri to create a unique interpretation of a woody EDT. At its heart, spicy yet fresh juniper gives way to addictive and sensual green almond creating a contemporary and sophisticated fragrance.

Nakuna Avanto
Nakuna Helsinki

Make a hole in the surface of sea ice and dip your body into the cold water. Invigorating icy citrus heightened by crisp florals. A longlasting fragrance that vivifies the senses and purifies the soul. Unisex. Perfumer: Olivier Pescheux, Givaudan Top: Citrus, Marine Accords Mid: Tea Rose, Jasmine Dry: Cedarwood, Musk

Nakuna Iho
Nakuna Helsinki

Nakuna is the Finnish word for naked, iho means “skin”. An interplay of kink and cleanliness. An intimate, slightly animalic, cashmere accord. A gentle fragrance that invites a caress. Unisex. Perfumer: Yann Vasnier, Givaudan Top: Cedarwood, Olibanum Mid. Guaiac Wood, Sandalwood Dry: Amber, Benzoin, Vanilla

Nakuna Musta
Nakuna Helsinki

A bittersweet state of mind, joy with a hint of melancholy. A stimulant fragrance of two opposites. The serenity of cooling black incense and tar combined with the sensuality of spicy oriental warmth. Unisex. Perfumer: Yann Vasnier, Givaudan Top: Spicy, Leathery Mid: Incense, Tar, Musk Dry: Amber, Vanilla, Myrrh, Patchouli

Nakuna Ralli
Nakuna Helsinki

The oriental scent of a nomad who longs for the thrill of expeditions. Tangy rose and exotic oud wood fuse with sweet amber to yield an affectionate and voluptuous aroma. Unisex. Perfumer: Jordi Fernández, Givaudan Top: Rose, Cedarwood Mid: Sandalwood, Oud Wood, Patchouli Dry: Amber, Musk, Vanilla

Neeeum White
Formula 1 Fragrances

A tribute to the mystique of the drivers, and their fearlessness on display as they reach the home straight. An audacious re-interpretation of the fougère with a floral twist.

New York 5th Avenue
Fragrance du Bois

Shadi Samra's fragrance is dedicated to winter in NYC. Woody, sweet and spicy, it opens with a top note of bergamot and rose leading to a sweet floral and spicy heart note represented by caramel, violet and cypriol. The long-lasting base note is composed of vanilla, musk, kashmir wood and guaiac wood, the perfect balance of sweetness and warmth.

Night Veils - Tobacco Mandarin
Byredo

Presenting an almost stratified history of the ancient city of Tangiers, a crossroads of the world through scent, Tobacco Mandarin evokes an opulent and age-old interplay of past and present, day and night, masculine and feminine, undimmed through time. The fragrance could itself be a complex character in a novel or Film Noir.

Omen
Manos Gerakinis Parfums

Omen is a fruity-spicy-oriental fragrance that is sweet and juicy, deep yet fun. It is a multi-faceted fragrance where perfumer Miguel Matos meets Manos Gerakinis in an olfactory journey to Delphi, where lies the greatest oracle of ancient times. Omen is a powerful fragrance for those men and women who form their own future.

Othoniel Rosa EDT
diptyque

The Othoniel Rose has been augmented with pink peppercorn, ambrette seeds and Akigalawood, a purer form of patchouli with the earthy notes pared away, to underscore the spicy note so astonishing to find in a rose. The woody note of vetiver is a fitting response to the delicacy of this flower, and liberates the fragrance from gender.

Overtake 320
Formula 1 Fragrances

The rush experienced when overtaking at 320kmph on dangerous curves, and the courageous instincts needed to make them. An elegant modernisation of amber, made intense through spices and dark woods. Top:Vert de Bergamot, Bergamot, Cinnamon, Metal Pepper DL, Fenugreek, Heart: Geranium, Tonka Bean, Vanilla, Salty Accord, Orris Base: Vetiver, Woods.

Pasha de Cartier Parfum
Cartier

A sophisticated, sensual fougère accord, this new edition of the Pasha de Cartier fragrance features depth and warmth from the addition of amber. The fullness emerges and the heat spreads, woody like a crackling fire, smooth with sandalwood notes. A scent in keeping with today’s generation, a talented community who owes its success to bold choices.

Precious Mettle
Formula 1 Fragrances

A homage to the brave drivers who pioneered F1®, the risk-taking drivers with nerves of steel who put their lives on the line. A modern take on classic woods, given a metallic twist. Top: Vert de Bergamot, Lemon, Nashi Pear, Green Leaves, Heart: Black Pepper, Pink Pepper, Elemi, Ambroxan, Base: Patchouli, Leather, Musks, Akigalawood.

Royal Llama Parfum
Graham & Pott

The Royal Llama Parfum is a sublime Fruity, Leather, Spicy Fragrance for women and men that opens with rich sensual notes of Saffron, Incense and Bergamot, gently evolving into Heart notes of Osmanthus Flower, Nutmeg and Rose, all beautifully laid on a base of Musk, Toffee and Oud Wood.

Salvatore Ferragamo Ferragamo EDT
Salvatore Ferragamo

FERRAGAMO the new scent for him: a statement blend that expresses the confident and courageous soul of a modern man who journeys through life with passion and sophistication. An explosion of Mediterranean citrus featuring a signature Ferragamo leather note - intertwining fresh and boisé notes to celebrate the brand's Italian roots and tradition.

Sedley
Parfums de Marly

A subtle mixture of classic and modern. The lightness of citrus sets off the power of mint. Hivernal® Neo reinvents the feeling of water. Sedley encapsulates in its olfactory DNA, the balance between opposites right, where noble materials and futurist molecules collide. A scent in keeping with today’s generation, a talented community who owes its success to bold choices.

Sel D'Argent
BDK Parfums

A homage to the Mediterranean Sea, the Collection Azur is inspired by moments spent there, recounting olfactory memories. This ozonic perfume with notes of salt is reminiscent of skin warmed by the sun after a late afternoon swim. Sel d’Argent expresses nostalgia for a savoured moment spent sprawled on the rocks in the shade of the maquis.

This Is Not A Blue Bottle 1.6
Histoires de Parfum

Continuing the surrealist theme of the This is not a Blue Bottle series, 1/.6 takes the expression 'The earth is blue like an orange' as the inspiration for the juiciest citrus burst of a fragrance. Sweet orange, grapefruit and yuzu rest on a bed of lotus, neroli and orange blossom and a base of white musk, vanilla and vetiver - irresistible!

Tom Ford Beau de Jour
Tom Ford Beauty

LAVENDER PULSES WITH CLEAN, COMMANDING POWER, AS FLORAL GREEN GERANIUM CREATES A POWERFUL CONTRAST TO THE LEATHER-LIKE OAKMOSS. THE SENSUAL MUSKY WARMTH OF PATCHOULI AND AMBER FURTHER ELEVATE THE MASCULINE INTENSITY. BEAU DE JOUR PRESENTS THE PERFECTLY GROOMED GENTLEMAN. COOL, COMMANDING LAVENDER MINGLES WITH A DEEPER.

Tommy Hilfiger Impact
Tommy Hilfiger

For those who dare to dream and those who strive to do, Impact Eau de Toilette is a woody aromatic scent for men who are ready to take on the world. Supported by striking citrus, smoky aromatics and a trio of precious wood notes, Impact empowers the next generation of visionaries through a captivating coca leaf accord and balancing Akigalawood®.

Turn 1
Formula 1 Fragrances

The stamina and determination of powering through the race, taking the first high octane turn, experiencing the force of the engine and emotional tension. A novel twist on leather, with inimitable accords of burning rubber and rain on salty asphalt Top: Mandarin, Pink Pepper, Bergamot, Heart: Geranium, Salty Accord, Apple Base: Patchouli, Leather.

Valensole Lavender - Signature Collection
Dunhill

The Signature Collection is inspired by the international and adventurous nature of dunhill. Inspired by the endless beauty of the French lavender fields, Valensole Lavender is the ultimate expression of masculine sophistication. Zesty lemon and warm saffron open the fragrance, with a heart of classic lavender and dry down of precious guaiac wood.

Vetiver & Grapefruit Eau de Parfum
Molton Brown

Earthy Haitian vetiver and cedarwood confront sharp citrus to form a stimulating union that stands the test of time. This Eau de Parfum is woven with diverse tensions for an elegant and contemporary character; fitting for crisp, brisk mornings and sophisticated after-dark engagements.

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