2021 AWARDS CATEGORIES

MEDIA CAMPAIGN

Includes Print, Commercial & Digital campaigns.

Judged by a Panel of Experts in Film, Styling & Production.

DESIGN & PACKAGING

Judged by a Panel of Experts in Design.

INTERIOR FRAGRANCE

Judged by an Independent Panel.

INDEPENDENT FRAGRANCE

The brand must be independent, not distributed or owned by a larger company. Voted for by previous winners of The Fragrance Foundation UK Jasmine Awards

PERFUME EXTRAORDINAIRE

Open to compound houses and independent perfumers and recognises an extraordinary olfactive creation launched in 2020. This award acknowledges craftsmanship and measures the aesthetic beauty of the fragrance. It also recognises perfumers, who as olfactive visionaries inspire us most when their creations move the market forward.

Entries: All entries are to be submitted in a lab sample format & submitted blind, contact The Fragrance Foundation UK for your code.

Voted for by previous winners of The Fragrance Foundation UK Jasmine Awards.

READERS’ CHOICE

Voted for by readers of The Evening Standard.

PEOPLE’S CHOICE

Voted for by users of the App ‘Perfumist’ the No. 1 mobile app and the largest community of perfume enthusiasts in the world.

NEWCOMER

This category is open to anyone in the fragrance industry who has started a new business venture within 2020 (N.B. this category is not open to individual fragrance launches).

Voted for by Members of The Fragrance Foundation UK.

FRAGRANCE IN LIMITED DISTRIBUTION – MEN

FRAGRANCE IN LIMITED DISTRIBUTION – WOMEN

These categories are open to any fragrance launched in 2020 that was sold in less than 10 doors in the UK.

Voted for by Members of The Fragrance Foundation UK.

INNOVATION

This is awarded to an innovative launch or campaign in the fragrance industry in 2020. This could be in the form of a fragrance, an in-store or online experience that revolutionised the industry in the UK or an innovation put in to place to support others during Covid-19. Anyone can enter this category but must provide a brief behind the Innovation (what was trying to be achieved).

Judged on: creativity, uniqueness, delivery of the brief, originality, presentation, what extent is the innovation new and ground-breaking to the industry, clarity of idea.

Voted for by Members of The Fragrance Foundation UK

ONLINE RETAILER

Judging process: Mystery Shopping: Which will include, navigation, ease of purchase, user experience

Members of The Fragrance Foundation: Client Experience

Consumer Experience: Each online retailer to provide a portfolio of their activity which could include National Fragrance Week, Social media and online to be judged by a panel of experts.

RETAILER

Please submit additional information via e-mail to info@fragrancefoundation.org.uk
to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers, and actively supported the Fragrance Foundation UK, this can be in store, through the media and online.

Judging process: Mystery Shopping: The retailer will be mystery shopped twice at random

Members of The Fragrance Foundation UK: Client Experience

Consumer Experience: Each retailer to provide a portfolio of their activity which could include National Fragrance Week, Social Media and online to be judged by a panel of experts

BEST NEW FRAGRANCE – MEN

BEST NEW FRAGRANCE – WOMEN

Voted for by Members of The Fragrance Foundation UK

ULTIMATE LAUNCH

Awarded to the fragrance that has promoted & embraced itself through an innovative launch campaign in 2020. This should include in store, social media and online.
This Fragrance will have revolutionised the fragrance market or been creative in its formulation, packaging or marketing and advertising campaign.
Voted for by Members of The Fragrance Foundation UK

Address

THE FRAGRANCE FOUNDATION UK CHILTERN HOUSE, 45 STATION ROAD, HENLEY-ON-THAMES RG9 1AT
PHONE: 01491 845435
EMAIL: info@fragrancefoundation.org.uk

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