ULTIMATE LAUNCH - NOMINEES

Christian Louboutin Loubiworld Collection
Christian Louboutin Beauty

Ultimate 360° launch of loubiworld, delivering a 5* campaign, maximising all opportunities. In-store, we had the most impactful takeover, which together with an outstanding online, communications & media plan enabled us to deliver a hugely disruptive and successful campaign. While adapting and thriving through many covid challenges.

Coco Mademoiselle L'Eau Privée
CHANEL

The launch of Coco Mademoiselle Privee in September contributed to the overall performance of Coco Mademoiselle Franchise, maintaining its #1 ranking in Female Fragrance in 2020 (source: NPD). The launch was supported with national Trade animations across several Retailers.

Deep Viola
Byredo

Top notes of spicy saffron and piquant Angelica seeds awaken the senses. A heart of powdery violet and suede-like leather accord both soften and demure. Balmy bottom notes of aromatic agar wood and spirited incense add an air of potency to this boundless, dynamic scent.

Engineered Collection
Formula 1 Fragrances

Five beautifully crafted, luxurious, Haute Perfumery scents capture the quintessence of Formula 1 in uniquely designed bottles, housed in impressive 3D printed exoskeletons, take F1 enthusiasts and lovers of avant-garde perfumery on an amazing olfactive journey through the exciting story of a Formula 1 race.

Flowerbomb Dew
Viktor and Rolf

Delicate drops of floral dew freshness on a nude skin. Flowerbomb Dew seamlessly melts onto fresh skin enveloping the senses with a Dewy Rose Accord, Sensual Iris Concrete and Intimate Musks creating a glowing floral sensation. Viktor&Rolf refresh their fragrance universe introducing a new day and a new dawn for Flowerbomb with Flowerbomb Dew.

Giorgio Armani My Way
Armani beauty

Contemporary floral fragrance with a fusion of white flowers at its heart. The finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. Mindful design with it's sustainable packaging - refillable and recyclable falcon.

Graff Lesedi La Rona Collection
Graff

The discovery of the Graff Lesedi La Rona serves as the inspiration for six extraordinary new fragrances that pair the rarest and most precious perfumery ingredients available with the same meticulous craftsmanship, attention to detail and luxury that has made the House of Graff legendary.

J'adore Infinissime
Dior

The iconic J’adore reinvented itself in a sensual floral fragrance as a message to feminine and strong women, led by Charlize Theron whispering Infinitely Woman as a mantra. From the juice to the codes, the strong sense of heritage is present in this new fragrance: a new icon to be.

Jo Malone London Rip-Roaring Christmas - Midnight Musk & Amber Cologne
Jo Malone London

A charismatic Bright Young Thing. Revelling in the season of extravagance, sensual midnight musk dances with the glowing warmth of amber. Crystallised with juniper and mandarin, this alluring scent leads the decadent celebrations through till dawn with its entrancing spirit. The fresh oriental scent is dressed in an Art Deco-inspired design.

Kruger Parfum
Aqualis

Aqualis’ collection of fragrances was launched in Harrods March 2020. They were designed to showcase the beauty of exceptional raw materials through modern compositions. In collaboration with Robertet, a world leader in the supply of perfumery materials and composition, Aqualis has crafted unique and intense fragrances of expert quality.

La Vie est Belle Intensément
Lancôme

Lancôme teamed up with Kinetic Worldwide and Essence to unveil a spectacular out of home special build celebrating the new La Vie Est Belle Intensément fragrance across the Mother’s Day period. Starring Hollywood legend Julia Roberts, the billboards incorporated a special-build element displaying Julia Robert’s dress cascading from the banner.

Lil Fleur
Byredo

Working with creative collaborators M/M (Paris) and Craig McDean, performing art direction and photography, the task was to present the world of Lil Fleur as fully formed, with a cast of real-life characters as a living and multifaceted embodiment of its teen spirit. The casting process for the girls who personify Lil Fleur took place in New York.

Mango Thai Lime
Jo Loves

Jo Malone CBE has once again applied her signature artistry to present an energetic and unpredictable interpretation; youthful and fresh, yet warm and evocative of sunshine and light.

Marvellous Beasts
Diptyque

Diptyque’s Marvellous Beasts Collection is inspired by a winter’s fairytale where a lion, a swan and stag set off into the snowbound city of Paris. Featuring the brands iconic trio of candles, Moonlit Fir, Floral Majesty and Amber Feather, other highlights from the collection include the Scented Star, the Do Son Bracelet, 1500g Baies Candle, 600g Roses Candle and Lantern.

Miss Dior
Rose N'Roses

Presenting an almost stratified history of the ancient city of Tangiers, a crossroads of the world through scent, Tobacco Mandarin evokes an opulent and age-old interplay of past and present, day and night, masculine and feminine, undimmed through time. The fragrance could itself be a complex character in a novel or Film Noir.

Night Veils - Tobacco Mandarin
Byredo

Presenting an almost stratified history of the ancient city of Tangiers, a crossroads of the world through scent, Tobacco Mandarin evokes an opulent and age-old interplay of past and present, day and night, masculine and feminine, undimmed through time. The fragrance could itself be a complex character in a novel or Film Noir.

Perfect Marc Jacobs
Marc Jacobs

The perfect Marc Jacobs campaign is an inclusive illustration of self-love and authenticity, starring Lila Moss and a cast picked through an open social media casting call. Shot by Jürgen Teller, with creative direction from Katie Grand, the campaign is a collage of vignettes that showcase contrasting beauty and individuality.

R.E.M. by Ariana Grande
Ariana Grande

Ariana is the visionary behind the world of R.E.M. Ariana transforms into a heroine fighting to save the world! The lavender bottle with silver logo emblem and crystal cap contains the fragrance. This elixir is encased in a crystal base with facets. The story continues to unfold with the carton.

Radiant Tuberose
Jimmy Choo Seduction Collection

‘Seduction Collection’ is the embodiment of Jimmy Choo’s refined universe: feminine, elegant, daring and mesmerizing. Six ultra-feminine fragrances complete ‘Seduction Collection’, each scent revealing an exclusive ingredient to evoke the multiple facets of the Jimmy Choo woman.

Royal Llama Parfum
GRAHAM & POTT

The Royal Llama Parfum is a sublime Fruity, Leather, Spicy Fragrance for women and men that opens with rich sensual notes of Saffron, Incense and Bergamot, gently evolving into Heart notes of Osmanthus Flower, Nutmeg and Rose, all beautifully laid on a base of Musk, Toffee and Oud Wood.

Voce Viva
Valentino

Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of women’ most intimate senses.

Address

THE FRAGRANCE FOUNDATION UK CHILTERN HOUSE, 45 STATION ROAD, HENLEY-ON-THAMES RG9 1AT
PHONE: 01491 845435
EMAIL: info@fragrancefoundation.org.uk

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